Israeli startup Ception becomes member of GMG

Ception offers innovative AI solution for mobile heavy equipment to improve safety, productivity, and sustainability of mining operations.

[MONTRÉAL, QUÉBEC, SEPTEMBER 21, 2022] The Global Mining Guidelines Group (GMG) is proud to welcome Ception, an Israeli startup that develops an innovative AI-powered system for mobile heavy equipment, to its growing community of industry leaders, experts, and innovators transforming the future of the mining industry.

Founded in 2019, Ception’s team is experienced in developing and deploying advanced systems for heavy vehicles in multiple fields. Their SaaS-based AI product, MineCept, aims to tackle the challenges faced with operating heavy equipment in mining operations.

When installed on mobile heavy equipment, MineCept gathers information about and summarizes potential hazards in real-time for operators and managers to review in an accessible format. It also offers insights and preventative safety measures by forecasting bottlenecks in different processes and safety failure points.

“As robotics, automation and other innovative technologies supported by artificial intelligence pave the way to a more environmentally conscious, efficient and safe mining future, companies like Ception are helping to ensure the future will be here much quicker, said Heather Ednie, GMG’s Chief Executive Officer.

Through the collaborative approach and interoperability offered by GMG’s member-led platform, Ception hopes to be part of the processes that are defining the mining industry’s future.

“Ception’s expertise lies in turning advanced technologies into practical applications that streamline heavy equipment fleets, saving lives and money. We hope to contribute our years of experience to GMG’s great mission to elevate industry standards. We’re looking forward to working side by side with leading technology providers and mining experts to make the mining industry better,” said Tal Israel, Ception’s CEO & Co-founder.

About Ception

Israeli startup Ception develops an AI-powered system for heavy equipment. The solution is based on innovative HD mapping and non-GPS precise localization technologies, using the most advanced computer vision and deep learning algorithms. The system provides operators with real-time alerts and guidance, while collecting data and providing job site-related insights to the site managers. The product can be used for a wide range of applications and use cases: safe dumping, road condition monitoring, reliable collision warnings and obstacle detection, performance monitoring, stockpile measurement and more.

Ception brings high-end technologies linked to the autonomous revolution, and provides a cost-efficient, trustworthy solution, that presents immediate value and improves operational safety, productivity, and sustainability.

Ception was founded in 2019 by CEO Tal Israel and CTO Yossi Buda, who have been working for 15 years in developing advanced driving systems and autonomous vehicle solutions at Israel Aerospace Industries and General Motors. In their last positions before founding the company, they headed the development of several unmanned ground vehicles and autonomous systems. To learn more on Ception, click here.

About GMG

The Global Mining Guidelines Group (GMG) is a network of like-minded companies driving change in the mining industry. Together, we help develop knowledge, educate, and guide the global mining industry. We monitor the pulse of the industry and develop multi-disciplinary guidelines and strategies to manage risk, enhance performance, design solutions, inform planning and decision making, and save time and money. Our members are mining companies, original equipment manufacturers (OEMs), original technology manufacturers (OTMs), research organizations and consultants from around the world who recognize that innovation does not happen in silos. GMG improves communication and facilitates collaboration to foster a more sustainable and efficient future for mining. Our multi-stakeholder working groups address topics such as interoperability, data access and usage, artificial intelligence, autonomous equipment, underground communication, battery-electric equipment, and comminution efficiency in mining. For more information contact us here.